Advanced Marketing Strategies

Course Description:

Welcome to our comprehensive online course on Advanced Marketing Strategies! This course is designed to provide you with in-depth knowledge and practical skills to excel in the fast-paced world of marketing. From understanding customer behavior to mastering product management and channel activities, this course covers a wide range of competencies to enhance your marketing expertise.

Course Competencies:

Module 1: Marketing Fundamentals

1.00: Understand customer/client/business behavior and intermediate marketing planning.
1.01: Understand marketing's role and function in business to facilitate economic exchanges with customers.
1.02: Utilize critical-thinking skills to determine best options/outcomes.
1.03: Acquire foundational knowledge of customer/client/business behavior to understand decision-making.
1.04: Employ marketing information to develop a marketing plan.

Module 2: Financial Analysis and Economics

2.00: Understand selling, financial analysis, and economics.
2.01: Understand sales activities and their scope.
2.02: Acquire foundational knowledge of accounting.
2.03: Implement accounting procedures for financial tracking.
2.04: Understand the impact of government on business activities.

Module 3: Product/Service Management and Customer Relations

Several competencies including product idea generation, communication skills, financial resource management, and product-mix strategies.

Module 4: Channel Management and Selling

Competencies on managing channel activities, sales processes, and completing sales transactions.

Module 5: Promotion and Communication

Understanding promotional activities, advertisement components, and managing marketing information.

Module 6: Advanced Economics

Analyzing cost/profit relationships, economic indicators, and global trade impact.

By the end of this course, you will be equipped with the necessary skills to develop and implement strategic marketing plans, analyze financial data, manage product portfolios effectively, and leverage various promotional strategies to drive business growth. Join us on this learning journey and take your marketing expertise to the next level!